“A powerful overview of a highly lucrative and rapidly growing sector of the market -- action sports. This book is excellent!”

Ace Greenberg, former CEO and Chairman, BEAR STEARNS

 

“This book is a front seat look into the workings of the action sports culture. This perspective of the influence (and affluence) of these outdoor individual sports is refreshing, informative and different than other books.”

Bob McKnight, CEO, Quiksilver, Roxy and DC Shoes

 

"Consumer driven along with generational change ... an insightful look at what is driving a 20 billion dollar (retail) global business. Alex has done a thorough job of getting the real story."

Bob Hurley, Founder and Chairman, Hurley Int'l

 

“The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan’s Lost Boys … Striler has captured an intimate perspective on the inner workings of this fascinating industry.”

CJ Olivares, Executive Vice President, FUEL TV

 

“Alex's ability to communicate the world of action sports is second to none. This is a must read.”

Ricky Johnson, Supercross Champion, AMA Champion, Baja 1000 winner and NASCAR driver

 

“Everything you always wanted to know on how the action sports industry does business.“

Wing Lam, Co-Founder, Wahoo’s Fish Taco

 

“An informative read for anyone interested in the business of action sports. It sparks ideas.”

Richard Woolcott, CEO, Volcom

 

"A detailed look inside what it's like to work for a 21st century corporation -- a social experience for everyone involved.”

Toby Bost, CEO and Chairman of the Board, La Jolla Group (O’Neill, Lost, Rusty and Metal Mulisha)

 

“Alex’s diverse experience gives him great insight into action sports marketing. He gets it!”

Greg Adler, CEO, 4 Wheel Parts Performance Centers

 

“Thirty-two years of my life! A little slice of American youth!”

Tom Campion, Founder, Zumiez

 

“A must read.”

Len Grossi, former President Columbia Tristar Television; CEO, Baseline Media and Entertainment

 

“Insightful and authoritative. This is a compelling description of the evolution of a great industry.”

Bruce Smith, Portfolio Manager, Alphinity Investment Management

       

"You can't get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective."

Don Durban, Founder, Planet X Television

 

"The book is a must read for anyone interested in the lifestyle of action sports and racing. It provides a great insight and is highly accurate.”

Dave Reed, CEO, Approved Memory and NASCAR Race Team owner

 

"A must-have read for anyone looking to break into the world of action sports."

Michael Brooke, Publisher, Concrete Wave Magazine

 

"A rare inside look into action sports marketing

and its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters.”

Jen O'Brien, Skateboarder, X-Games Silver Medalist and 2002 Women's World Cup Champion

 

"Alex's insightfulness and experience makes this book a necessary addition to the library of anyone who wants to know what is going on behind the scenes of the successful and ever growing action sports industry."

Scott Rehn, Live Nation Announcer of the Year

 

“Bob Costas should have read this before he interviewed Shaun White after Shaun won his first Olympic gold.”

Chad Mihalick, Founder, Malakye.com

 

“A unique and rarely documented look at what goes inside the highly impenetrable world of action sports. A must read for anyone that would like to get an idea of what makes action sports work, without spending a minimum of 10 years living it.”

Tony Mag, Founder, Osiris Shoes and H-Street Skateboards

 

"X PLAY NATION is not only good for those in the trenches of the street or behind a desk in the industry, it helps you understand the esoteric world of action sports. This book is the Art of War for people working in the fast track world of board and motor sports."

Nate Sherwood, Professional Skateboarder and skate industry journalist

 

“A clear insider’s view, very insightful. An informative read for anyone inside or outside of the action sports industry.”

Will Howard, CEO, Dragon

 

“This is a must read for Brand Managers who struggle with their strategy and leveraging of sponsorship dollars. Alex provides several examples to prove that without activation your sponsorship is just another media buy that leaves you with your fingers crossed. Insightful!”

Todd Steen, President, Variable Marketing

 

“This book really helps you understand what others did… who made it, who failed and why. I love it when someone can explain something that I thought I already knew, GREAT BOOK.”

John Castro, Founder Playground Skateboards

 

"A brief, but concise report on the evolution of the action sports business from the inside. Alex offers insight and clues for success for anyone wishing to enter the action sports business -- at any level."

Don Brown, National Motorsports Manager, Toyota Motor Sales, USA

 

“Anyone who has ever been curious of our lifestyle will enjoy discovering the exciting business of action sports. Easy to read and filled with great takeaways for every level of entrepreneur and dreamer.”

Vipe Desai, Senior Director of Marketing, TransWorld Media

 

“Many people know the athletes and brands that collectively make up the action sports category, but few know the real story of the people, personalities, and events that have driven this business to a global, multi-billion dollar industry. Alex consolidates these stories into an exciting and informative narrative that will quickly become a must read for any action sports enthusiast.”

Andy Tompkins, ASR Show Director