X PLAY NATION of Action Sports  by Alex Striler
6" x 9"   Black & White   
21 chapters, 329 pages and 50 images
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X PLAY NATION of Action Sports Game Changers is an "explanation" of how game changing innovators in youth marketing built leading action sports brands with creative lifestyle marketing and new media.  And, how they're doing it again in motorsports and off-road. X PLAY NATION has first-hand testimony from the CEO's and founders of:
 
Volcom, 
Hurley, 
Quiksilver, 
Monster Energy, 
DC Shoes, 
Dragon, 
Vans, 
Osiris, 
Haro Bikes, 
Alva Skateboards, 
Hart & Huntington, 
Tilly's, 
Pacific Sunwear, 
Zumiez, 
Blitz Distribution, 
TransWorld Media, 
Rockstar Energy, 
X Games, 
Metal Mulisha, 
Plan B Skateboards, 
Metzger Unlimited, 
ASR, 
WMG Action Sports, 
FUEL TV, 
Planet X, 
Trophy Karts, 
Desert Assassins, 
La Jolla Group, 
Wahoo's Fish Taco, 
Fox Head, 
Camp Woodward, 
4 Wheel Part Performance Centers, 
IASC, 
Malakye.com, 
Group Y, 
Source Interlink Media, 
Board-Trac and 
Zappos.com.